UPOP is a success accelerator

John Chisholm ’75

I think of UPOP as a success accelerator. Maybe if there had been a UPOP back when I was a sophomore, it would have taken me only 20 years, instead of 26, or 4 instead of 6 … "

(John Chisholm ’75 is a pioneer in online marketing research, founder/CEO/Chair of CustomerSat [acquired by MarketTools], founder/CEO/Chair of Decisive Tech [now part of Google])